Every business needs a Call To Action man.

Curious?

My name’s Steve Limbrick a copy veteran and ready to take your call.

So who is the Call To Action Man?

As a seasoned copywriter and have spent most of my career, working in the creative engine room of several leading ad agencies in London and Johannesburg, being creatively involved in the success of over 100 brands.

My creative work has been acknowledged by an African monarchy, a British prince and marketing royalty including Steve Jobs. My words have been voiced by Oscar and BAFTA winners and approved by some of the top creatives in the advertising industry.

Credit goes to the clients who push for creative that goes beyond what the brief asks to propel the success of a brand.

Creative work for brave brands.

Nothing was published by Apple until it met Steve Jobs approval.
Remarkably, this ad got through virtually unscathed.

Campaign to highlight its many uses in and around the house.

Three-In-One oil

Awareness campaign: Introduce birth control to rural communities

Introduce the positive reasons to consider contraception in a country where most adult men see large families as a statement of virility. Media: National press and TV.

Outdoor 'Chariots of fire'

'looking up to'

'More Capable'

Woman's Day celebratory ad.

Campaign to raise awareness and educate readers in a dramatic but ethical way.

1. Phizer Outdoor: 'Can be described in one line'

Copy: Highlight dangers of high cholesterol in Men.

'Razor blade'

Outdoor for Air Europe.

Cape Times: 'Bubblewrap'
Part of 'Information is valuable' campaign.

Smith Kline Beecham: Suprapen for skin infections

Bobtail is for healthier dogs

A satirical book on golf reveals, no amount of money can make a golfer great.

Brief: attract brands to use outdoor via their empty billboard spaces. Media: outdoor.

I was lead writer on an NFT project created by Werner Botha of AnimMate animation. Based on a creation called ‘Aliemals’ Launched last year, a Digital animation and stills NFT project in 3D. It continues to gather followers on social media.