Every business needs a Call To Action man.

and CTA can work for you.

So who is the Call To Action Man?

I am Steve and have spent most of my career, working in the creative engine room of several leading ad agencies in London and Johannesburg, being creatively involved in the success of over 100 brands.

My creative work has been acknowledged by an African monarchy, a British prince and marketing royalty including Steve Jobs. My words have been voiced by Oscar and BAFTA winners and approved by some of the top creatives in the advertising industry.

Credit goes to the clients who push for creative that goes beyond what the brief asks to propel the success of a brand.

Creative work for brave brands.

I was lead writer on an NFT project created by Werner Botha of AnimMate animation. Based on a creation called ‘Aliemals’ Launched last year, a Digital animation and stills NFT project in 3D. It continues to gather followers on social media. To see the full site visit aliemals.com

Client: 3-in One Oil

Brief: Relaunch iconic ‘garden shed’ heritage brand highlighting its many uses. Media: small space magazine and bus shelters.

Aliemals

Client: Provantage Outdoor media –

Brief: attract brands to use outdoor via their empty billboard spaces. Media: outdoor.

Client: Smithkline

Brief: Take precautions against Hepatitis before travels across Africa.

Media: Ad placed on inside cover of Getaway, SA travel magazine

Client: FLAS ( Family planning association of Swaziland)

brief: Introduce the positive reasons to consider contraception in a country where most adult men see large families as a statement of virility. Media: National press and TV.

Client: FLAS ( Family planning association of Swaziland)

Client: FLAS ( Family planning association of Swaziland) – brief: Introduce the positive reasons to consider contraception in a country where most adult men see large families as a statement of virility. Media: National press and TV.

Apple-BBDO London

Steve Jobs personally approved it , how about you?

BBDO London

Client: Pick n Pay

Sponsor of South African Paralympic team – brief: Flag the spirit and determination of these special Paralympian athletes . Media: Print and billboard campaign donated by sponsors.

Client: Pick n Pay

Sponsor of South African Paralympic team – brief: Flag the spirit and determination of these special Paralympian athletes . Media: Print and billboard campaign donated by sponsors.

Client: Pick n Pay

Sponsor of South African Paralympic team – brief: Flag the spirit and determination of these special Paralympian athletes . Media: Print and billboard campaign donated by sponsors.

Client: Air Europe

Brief: To herald Air Europe as a leading airline in Europe and was close to toppling British Airways. Media: Outdoor campaign.

Client: Phizer pharmaceuticals

Brief: Raise awareness of the potential dangers of high cholesterol amongst South African men. Billboard and print.

Client: Phizer pharmaceuticals

Brief: Raise awareness of the potential dangers of high cholesterol amongst South African men. Billboard and print.

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