Every business needs a Call To Action man:

So who is the Call To Action Man?

My name is Steve Limbrick. As a seasoned copywriter, I have spent most of my career working in the creative engine room of several leading ad agencies in London and Johannesburg, being creatively involved in the success of over 100 brands.

My creative work has been acknowledged by an African monarchy, a British prince and marketing royalty including Steve Jobs. My words have been voiced by Oscar and BAFTA winners and approved by some of the top creatives in the advertising industry.

Credit goes to the clients who push for creative that goes beyond what the brief asks to propel the success of a brand.

Nothing was published by Apple until it met Steve Jobs approval.
Remarkably, this ad got through unscathed.

Campaign to highlight its many uses in and around the house.

Even prams.

Awareness campaign: Introduce birth control to rural communities

PnP sponsorship campaign for sponsorship Paralympics.

Introduce the positive reasons to consider contraception in a country where most adult men see large families as a statement of virility. Media: National press and TV.

Each ad hails extraordinary attributes of these athletes.

'More Capable'

Woman's Day celebratory ad.

Pfizer Scar campaign to flag dangers of high cholesterol prevalent among South African Men.

Pfizer Parody of Mens Health Magazine campaign to flag dangers of high cholesterol.

'Razor Blade' execution demonstrates efficacy of solution.

Highlight the fact that Air Europe where second best airline in Europe.

'Bubblewrap' ad. There's nothing more valuable than knowledge.

'Snakeskin Execution' indicates no adverse skin-related side effects.

Campaign to raise awareness and educate readers in a dramatic but ethical way.

Bobtail is for healthier dogs

A satirical book on golf reveals, no amount of money can make a golfer great.

Lonely Billboard seeks brand companion to fill it's space.

I was lead writer on an NFT project created by Werner Botha of AnimMate animation. Based on a creation called ‘Aliemals’ Launched last year, a Digital animation and stills NFT project in 3D. It continues to gather followers on social media.